LSC meetings likely vary in number and size across the USA. Some LSC’s are composed of nearly all of the counties within their state border

his past year, our staff decided to see what other options were out there. First, we started by looking at the numbers.

Written By: Ashley Graves Everyone in the sport of swimming pretty much has a love hate relationship with their website. They are however...

Written By: Rich Szczepinski

Reflect on the question, why do you coach? To take it one step further, how is your “Why” played out in the everyday life as you coach.

If there is anything I want to share through my story, it is that it is okay to make changes.

Podium Clubs usually don't come from teams getting lucky with great athletes. They generally have staff that has been together a long time.

If you don’t have a strong brand identity on all platforms of your team, you will find that it will translate into your team culture.

Like many of you, I have always believed that academic achievement and successful athletic levels coexist well together.

Our recommendation to you is to seek out a brand sponsor that fits the mission and vision of your program and start there.

One of the most overlooked areas on the administrative side of our sport is fundraising.

Written By: Steve Lazaraton

Roanoke College Swimming started with a clear vision: to be a team that molds exceptional scholars, uncommon leaders, and stellar athletes.

The two critical components of successfully navigating time out of the water due to natural disasters are attitude and adaptability.

Written By: Ryan Zundell

In summary, staff development has to be intentionally planned for both short term and long term growth.

Admin is an endless cycle but if you sit back and think about it, that's the core of your business.

Written By: Jeff Dugdale

Written By: Kristina Bond

Getting creative is more important now than ever when it comes to marketing your team.