Thinking outside the box is a metaphor that means to think differently, unconventionally, or from a new perspective.

There is no linear line from job to job or switching over from club to college...

I believe that imagination is the catalyst for optimizing and maximizing every second of each practice.

I’m open to learning from my athletes and I allow them to explore and teach they teach me skills and drills that they have found beneficial.

Nonetheless, regardless of my practice group assignment at ATOM I will always be heavily involved in our age group program.

As we grow and progress through the sport of swimming we look up to the swimmers that came before us.

Social media to our swimmers, though, is so much more. Social media is how our swimmers communicate love.

Being grateful is a skill you can learn and improve. Perception can become your reality.

As their coaches, we really had to make sure we are spicing things up in practice, doing different things that we might not really do.

I genuinely feel like understanding the relationship Gen Z has with social media is an important factor in effectively coaching Gen Z.

When We All Swim is an organization that recognized the disparity in swimming amongst Black youth.

Whether it's hanging up the goggles or joining a masters program, swimmers always have a next step...

In mid-April our administration announced the approval of a $50 million plan to build a new 50-meter aquatics facility....

We have these expectations of ourselves and others without realizing, accountability must first be defined and then practiced.

I know it seems like a small thing to call college athletes “Kids”. Maybe even irrelevant. But I would urge that we reconsider.

Written By: Jeff Allen

The collegiate experience is largely about figuring out what kind of life you want to lead.

If we do not meet our athlete’s needs as people first (psychologically and emotionally) we won’t be able to help meet their athletic needs.

Be a Performance coach—The art of connecting what we do to performance results inspires the athletes to want to be there.

We give our athletes the same opportunities that NCAA schools do plus a national championship that is both competitive and exciting.